Genesis in the Market

Hyundai's lineup of cars and crossovers is impressive, with many leading their respective segments in terms of both value and performance.

The Genesis has a problem finding a segment to fit into because it is priced so far below some competitors from Infiniti, Lincoln and Lexus and higher than a Chrysler 300 or Nissan Maxima.

Can a Hyundai compete on status levels with the premium brands? Probably not, even if the car is on par or better than many of them. On the other side, it seems too expensive to non-luxury shoppers, making it a hard sell indeed no matter how good a vehicle it may be.

I would say this, though: Ford has been trying for years to rebuild Lincoln's car lineup to match the historic view of that brand's powerful, elegant cars of the past. Hyundai may have in fact built a better Lincoln at a better price than Ford.

    See also:

    EXTERIOR DESIGN
    Not content to rest on their laurels, Hyundai's design team has sought to make a great Genesis exterior design even better for 2012. For the front view, the front grille has been enhanced, a more ...

    Emergency Towing
    For emergency towing when no commercial tow vehicle is available, attach a tow cable, chain or strap to one of the towing hooks under the front/rear of your car. Do not attempt to tow your veh ...

    Window Glass
    To lower or raise the window, turn the window regulator handle clockwise or counterclockwise. WARNING: When opening or closing the windows, make sure your passenger's arms, hands and body ar ...